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Wine commerce

What Commerce7 is, and what the WineDirect news means for you

Commerce7 is a commerce platform built only for wineries: club, allocations, tasting room point of sale, reservations and ecommerce in one system, with one customer record behind all of it.

In January 2025 its parent company, Fullsteam, acquired WineDirect's SaaS business, which is probably why you are reading this.

A winery storefront and tasting room running on one system
Foppiano Vineyards, built on Commerce7

The short version

One customer record, five places they buy

Most wineries run the tasting room, the club and the website as three systems that email each other. Commerce7's argument is that they are one business with one customer, and the software should agree.

The practical version: a club member who walks into the tasting room is the same record as the one who bought online last March, and the person pouring can see both.

The transition

What the acquisition means for your timeline

Every figure below is quoted from Commerce7's own acquisition FAQ, re-read on 25 September 2026. The FAQ carries no date of its own, so each figure is anchored here to when the acquisition was announced — January 2025 — rather than repeated as though the clock started today.

The money

What Commerce7 costs, and what a build costs

Commerce7 publishes its pricing, and the shape of it matters more than the number: five tiers banded by your annual DTC revenue, month to month, with the transaction fee falling as the monthly rises — 1.5% at Basic against 0.75% at Experience. What nobody publishes is the build, which depends on how much of your current website has to come with you.

  • $59

    A month on Lite, for up to $100K of annual DTC revenue, with no transaction fee. Checked against Commerce7's published pricing on 25 September 2026.

  • $1,249

    A month on Experience, the top published tier, for $4M to $6M of DTC and a 0.75% transaction fee. Above that, Enterprise is quoted rather than listed. Checked the same day.

The verdict

So, is it a good platform?

The two questions people actually ask, answered by someone who builds on it.

  • It is a CRM that happens to sell wine

    The reporting and the customer record are the reason to be on it. Evaluate it as a storefront and you will undervalue it; need a storefront first and you will find it narrow.

  • Wine-specific is the point and the limit

    Compliance, allocations and club logic are modelled in rather than bolted on. The same decision means anything outside wine is somebody else's platform.

Moving off WineDirect, or starting fresh?

If you are on All-New WineDirect the clock is already running. Tell us what you have now and we will tell you what the move actually involves.

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