Cameron Hughes Wine
Luxury Wines, Everyday Prices.
- Web Design
- Web Development
- Digital Strategy
- E-Commerce
Cameron Hughes promises high-end wine at an extraordinary price and wine lovers agree that they consistently deliver. They source their wines from top wineries and producers all over the world and provide an affordable way to try their fantastic discoveries. They offer customizable wine subscriptions and individual bottle retail, making it easy to explore wine exactly how you want to.
- Build an engaging website to complement Cameron Hughes Wine’s exceptional branding
- Launch their wine subscription service with our ShipCompliant extension
- Improve the user experience by adding in-depth product descriptions and updating checkout
- Improve sales with the introduction of free shipping minimums, abandoned cart alerts, and more
The Challenge
Break the mold but stay in compliance.
Cameron Hughes Wine is acclaimed for its innovative business model and premium wines but their website’s closed platform limited their direct-to-consumer sales potential. They needed an attractive and capable website to support the launch of their wine club and improve their online sales. The new design not only needed to be functional, eye-catching, and user-friendly, but also needed to adhere to strict regulations governing online alcohol sales.
The Solution
A contemporary wine club for an outstanding brand.
We combined the power of Magento with our ShipCompliant extension to create a modern site that customers love and delivers results, featuring automated fulfillment processing, wine club management, custom search and checkout, retailer locator, and targeted promotional content. We also improved product pages by including details like region, grape variety, tasting notes, and a personal note from Cameron himself to take the guesswork out of wine selection. Further improvements to UI/UX created an exceptional shopping experience that reflected the brand’s high-end ambiance.
The Results
Compliant wine shipping and intuitive design wow customers.
The new website generated high-volume sales and truly reflected the brand’s value and promise. The ShipCompliant integration made it easy for Cameron Hughes to stay compliant with regulations and the responsive site offered an improved customer experience. Numbers tell the whole story: 126% increase in users, 43% more page views, and a 35% jump in phone and tablet revenues.
- +35%
- Mobile Revenue
- +50%
- Web Sessions
- +55%
- Site Visitors
Their services are invaluable and their team is responsive and attentive to our needs in customization.
