Foppiano Vineyards
Flexible content management and seamless Commerce7 integration.
- Web Development
- Digital Strategy
- E-Commerce
As one of Sonoma County’s oldest family-run wineries, Foppiano Vineyards needed a website that honored their heritage while supporting their modern DTC sales goals. They partnered with Vonnda to upgrade their WordPress site and integrate Commerce7, giving their team greater control over content, design, and E-Commerce operations.
- Optimized existing WordPress website for performance and flexibility
- Integrated Commerce7 for modern DTC wine commerce
- Implemented Vonnda’s custom WordPress page builder for scalable, editable content
- Maintained design integrity while enabling long-term growth and updates
- Linked platform integrations for a seamless customer experience
The Challenge
Creating Control Without Compromise
Foppiano’s previous site lacked the flexibility to grow with their evolving marketing and E-Commerce needs. Their team wanted the ability to manage content without sacrificing the design foundation they had built, and needed a DTC platform that could support modern wine club and E-Commerce operations.
The Solution
Smart Integration + Scalable Editing Tools
Vonnda began by optimizing the WordPress site’s performance and cleaning up outdated code. Then we implemented our custom WordPress page builder, a toolset designed to give non-technical users full control over page content and layouts, without breaking the brand.
To power DTC wine sales, we integrated Commerce7, giving Foppiano access to a suite of wine-focused E-Commerce features, including wine club management, POS tools, and real-time compliance. The result is a highly usable and easily maintained site that connects powerful backend commerce with an inviting front-end experience.
The Results
Flexibility, Performance, and Longevity
Foppiano’s team can now create and update pages with ease, grow their wine club offerings, and manage online sales, all while preserving the site’s visual consistency. With WordPress and Commerce7 working together, their platform is designed to last.
