SmartLifeco
Smart UX, Smarter Commerce
- Web Design
- Web Development
- Digital Strategy
- E-Commerce
SmartLifeco is transforming the way people approach oral hygiene. With a mission to make dental care better for both people and the planet, they offer sustainable, high-quality products through a direct-to-consumer model. As part of a full rebrand and performance overhaul, SmartLifeco partnered with Vonnda to refine their Shopify experience and elevate how users engage with their offerings.
- The new brand runs on a theme that stayed fast
- Subscribers manage their own boxes without emailing support
- Customers build their own bundle instead of choosing from fixed packs
- The interactions guide the buyer rather than decorate the page
- Applied SEO best practices to support organic growth
The Challenge
Modernizing an Outdated Experience
SmartLifeco had outgrown its existing E-Commerce experience. While their products and branding were evolving, the Shopify site struggled with outdated theme limitations, inconsistent UX patterns, and a rigid third-party subscription experience. They needed a flexible platform that could better support custom bundles, recurring orders, and long-term growth.
The Solution
Built for Customization and Growth
We implemented the new visual design within a custom Shopify theme, carefully balancing visual fidelity with performance and maintainability. We replaced default widgets with custom interfaces tailored for SmartLifeco’s brand, including a streamlined “Subscribe & Save” experience, a fully custom BYOB subscription flow, and dynamic interactions and animations to support intuitive UX. We also advised on accessibility best practices, optimized site structure for SEO, and ensured backend flexibility for ongoing content management.
The Results
A Smarter, Faster Path to Purchase
The new Shopify build replaced a rigid third-party subscription widget with a custom Recharge interface and a Build Your Own Bundle flow, so subscribers manage their own boxes and assemble their own bundles without emailing support. With a flexible backend and SEO-friendly structure, SmartLifeco now has a digital foundation that can grow with its business and adapt to future needs.
